Neda Mamo designed the new visual identity of the AI scanning app for the blind: Supersense, but how does one design a visual world for the blind?
Supersense came to us to collaborate on rebranding their visual identity. We were confused about the target audience first, but they quickly reminded us that blindness is not a singular experience, it has different types and degrees.
This fact made it clear that designing visuals for the app required additional research on the diversity within the experiences of the blind. Each text, pattern and composition had to be designed with additional awareness on the contrast of colours in order to be understandable.
We agreed together that Neda, with her colourful and dynamic style, was the perfect creative to take on this job. Neda was meticulous in her research and creative process, and her designs ended to be both stunning and inclusive.